Mercedes Maybach Orchestra
CONTEXT
This project was developed during a six-month design internship at Mercedes-Benz, within the Sindelfingen design studio. My primary responsibility during the internship was working on production wheels; this concept was a parallel personal study carried out alongside my main tasks. The work was part of an internal design exercise and focused on early-stage concept development and design thinking in a professional studio environment.
CONSULTANTS
Robert Lešnik
Thomas Sälzle
Michael Frei
Daniel Reist
RELEASE DATE
2023
DESIGN BRIEF
The brief was self-initiated and focused on exploring a new future-oriented Mercedes-Benz design language. The task was to investigate how the formal qualities, proportions, and surface logic of classical musical instruments could inspire a distinctive automotive design language while remaining consistent with the Mercedes-Benz brand identity.
Concept
This project explores how classical instruments can be used as a structured inspiration source to create a new Mercedes-Maybach form language. Rather than borrowing shapes literally, I treated instruments as systems of principles—rhythm, tension, resonance, layering, and craftsmanship—and translated those rules into proportion, surfacing flow, and signature detailing.
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Research focus I — Pipe Organ
After testing multiple instrument families, the project converged on the pipe organ as the final reference system. Its architectural presence, vertical rhythm, and modular repetition translate naturally into Maybach—calm authority, ceremonial proportion, and controlled detail density. The organ became a concrete framework for front architecture, surfacing rhythm, and signature lighting logic.
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Research focus II — Parallel Instrument
Alongside the selected reference, additional instrument experiments were developed as controlled variations. They functioned as a comparison set—highlighting which cues were repeatable and scalable into an automotive language, and which were interesting but not robust enough for the final direction.
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